| New is Old. - 10.18.05 |
| submitter: | Ken |
| location: | Houston, TX |
| Customer acquisition is the most difficult area of direct marketing, bar none. This holds true across direct mail, telemarketing and every other channel. Many companies saw the dollars being spent and rushed out to hang up a shingle. Unfortunately, when they actually tried acquiring customers through email, few actually succeeded. Those that failed will likely tell you they were doing gangbusters until one thing or another ruined the channel for them. That "thing," more times than not, was a lack of genuine expertise. True specialists can market in the most adverse of conditions. In fact, that’s what they love doing the most. |
| category: | Tainted |
| comments: | 5 |
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| wim commented on 02.21.11 | | whi is michael mayor? a brother of michael jacko? |
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| A Centipede commented on 10.21.05 | | I *have* been living under a rock (in Poughkeepsie), but even I knew that Michael Mayor left email firm NetCreations on 2 May, 2005 after a seven-year stint - and 10 months after NetCreations' sale to Return Path. Mayor's departure came a month after Return Path's acquisition of email whitelist Bonded Sender from IronPort Systems, and coincides with a phasing out of the twice-sold NetCreations' name.
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| Ken commented on 10.21.05 | | So, basically he's a spammer. |
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| Ken commented on 10.21.05 | | I didnt know you were a Streemasta Michael! Wow! In case anyone has been living under a rock and doesnt know who Michael Mayor is...
As president and chief operating officer of NetCreations/PostMasterDirect, Michael Mayor is an 18-year veteran of direct marketing and a recognized pioneer of email marketing. Mayor joined NetCreations as one of the company's first employees in 1998, and played a key role in helping to build the largest email list management company in the industry today. He has pioneered many of the email marketing industry's standards and best practices. Mayor is a leading advocate of privacy, is a frequent speaker at industry functions, and is chairman for the Interactive Advertising Bureau's Email Committee. |
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| Michael Mayor commented on 10.21.05 | | What’s my advice? Never follow a follower. Instead, dig in with the innovators. Look for companies going off in their own direction. Spot the companies that are constantly in the product development/testing stage. After all, testing is what marketing is all about, isn’t it? When you find one of these companies, ask them how email marketing is doing and then take good notes. |
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